Banned dating site super bowl ads
Then, in the hopes of making her commercial "go viral," Scarlett disrobes and sucks on a straw.
Apparently the ad is too hot for TV, because Soda Stream says FOX rejected it—but not because of any perceived innuendos.
“The ad is still under review, the process takes a little while,” a rep from CBS said.
“We still have a lot of ads we have yet to review.” Man Crunch’s submission is not the only controversial ad CBS has had to review this year.
Instead, Soda Stream CEO Daniel Birnbaum told USA Today it was because Scarlett takes a jab at Coke and Pepsi at the end of the spot (Coke is a perennial presence on Super Bowl Sunday advertising, while Pepsi is sponsoring the halftime show).
Of course, as of press time, more than 1.5 million viewers have already viewed the the ad to see what all the hullabaloo's about.
Marketers love a good controversy, and Soda Stream is taking advantage of a few rules from the NFL that will prevent an initial cut of its million commercial from airing during the Super Bowl.We need to cast a wider net, and to let the world know that 84 Lumber is a place for people who don’t always fit nicely into a box.We want people interested in creating their own path …The flipside, its uncensored ad could be watched by more people online even before this weekend’s big game.In the spot for the maker of home soda machines, Scarlett Johansson stands with the device while wearing a robe.
According to a rep for the dating site, which operates under the slogan “Where Many Many Many Men Come Out to Play,” the ad was submitted on Monday, January 18th.